Episode 12

Mike Loomis

Your Personal Brand Is Your Calling

Mike Loomis is the author of Your Brand is Calling: Build a Personal Brand to Reflect and Connect. He is a strategic partner to bestselling authors, non-profits, and publishers, helping them develop compelling and authentic brands.
Mike Loomis is the author of Your Brand is Calling: Build a Personal Brand to Reflect and Connect. He is a strategic partner to bestselling authors, non-profits, and publishers, helping them develop compelling and authentic brands.
00:00 29:37

Show Notes:12. Mike Loomis — Your Personal Brand Is the Public Expression of Your Calling

Mike has one of the best definitions of branding I’ve encountered:

Your brand is the public expression of your calling.

Mike is an expert in personal branding. His passion is helping authors embrace their calling and position themselves in a crowded market. You’ll find Mike to be not only encouraging and insightful but also authentic, compassionate, and wise.

We cover a wide range of topics: from finding your brand, to understanding positioning, from the danger of comparison, to writing better book proposals.

Here is one of my favorite quotes from Mike’s book, Your Brand Is Calling:

To launch a brand that truly connects, we must be willing to agree with the saying, “Everything popular is wrong.” Let’s ponder this simple statement. What do current trends have to do with your unique calling? If something is popular, there’s usually an unhealthy aspect about it. This can lead to comparison, fear of missing out, and distraction from belief in your calling.

Comparison is a dream-killer. Hopping on social media band-wagons is exhausting, and all the talk of ‘building your platform’ can be toxic to developing your own dream.

If your calling requires 10,000 Facebook fans – it’s not your true calling. Focus on those you’re called to reach, and tune out the popular and enticing trends.

Lead with your voice and ignore the noise.

Host: Chase Replogle

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Author's Books

  • I have a stained glass artist in my congregation who does incredible work. This past week, as a graduation gift, the congregation gave me this stained glass piece. It is of a bent oak tree like the one we named the church after. I listened as they explained how the church had been for them a bent oak, a tree designed to point towards safety and water. They are common in the Ozarks. Native Americans would tie down young trees and force them to grow in odd shapes as markers. I have always been impressed by their willingness to do that work, knowing that it might be only be later generations that would benefit from them. Still, it’s a weird name for a church. I know. But to hear people personally resonate with what moved me those many years ago was an incredible gift. And this stained glass piece is now one of my favorite possessions.
  • Last 3 years have been working on a doctorate of ministry in writing. Grateful for the time to study, write and for the great friendships.
  • Domes, pastries, paintings and our last day in Paris.
  • Germany was great. And I do love Paris.
I have a stained glass artist in my congregation who does incredible work. This past week, as a graduation gift, the congregation gave me this stained glass piece. It is of a bent oak tree like the one we named the church after. I listened as they explained how the church had been for them a bent oak, a tree designed to point towards safety and water. They are common in the Ozarks. Native Americans would tie down young trees and force them to grow in odd shapes as markers. I have always been impressed by their willingness to do that work, knowing that it might be only be later generations that would benefit from them. Still, it’s a weird name for a church. I know. But to hear people personally resonate with what moved me those many years ago was an incredible gift. And this stained glass piece is now one of my favorite possessions.
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@thepastorwriter
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I have a stained glass artist in my congregation who does incredible work. This past week, as a graduation gift, the congregation gave me this stained glass piece. It is of a bent oak tree like the one we named the church after. I listened as they explained how the church had been for them a bent oak, a tree designed to point towards safety and water. They are common in the Ozarks. Native Americans would tie down young trees and force them to grow in odd shapes as markers. I have always been impressed by their willingness to do that work, knowing that it might be only be later generations that would benefit from them. Still, it’s a weird name for a church. I know. But to hear people personally resonate with what moved me those many years ago was an incredible gift. And this stained glass piece is now one of my favorite possessions.
1 week ago
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@thepastorwriter
@thepastorwriter
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3 weeks ago
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Last 3 years have been working on a doctorate of ministry in writing. Grateful for the time to study, write and for the great friendships.
Last 3 years have been working on a doctorate of ministry in writing. Grateful for the time to study, write and for the great friendships.
Last 3 years have been working on a doctorate of ministry in writing. Grateful for the time to study, write and for the great friendships.
@thepastorwriter
@thepastorwriter
•
Follow
Last 3 years have been working on a doctorate of ministry in writing. Grateful for the time to study, write and for the great friendships.
3 weeks ago
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3/8
@thepastorwriter
@thepastorwriter
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4 weeks ago
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@thepastorwriter
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1 month ago
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Domes, pastries, paintings and our last day in Paris.
Domes, pastries, paintings and our last day in Paris.
Domes, pastries, paintings and our last day in Paris.
Domes, pastries, paintings and our last day in Paris.
Domes, pastries, paintings and our last day in Paris.
Domes, pastries, paintings and our last day in Paris.
Domes, pastries, paintings and our last day in Paris.
@thepastorwriter
@thepastorwriter
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Domes, pastries, paintings and our last day in Paris.
2 months ago
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6/8
@thepastorwriter
@thepastorwriter
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Follow
2 months ago
View on Instagram |
7/8
Germany was great. And I do love Paris.
Germany was great. And I do love Paris.
Germany was great. And I do love Paris.
Germany was great. And I do love Paris.
Germany was great. And I do love Paris.
@thepastorwriter
@thepastorwriter
•
Follow
Germany was great. And I do love Paris.
2 months ago
View on Instagram |
8/8

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