Episode 12

Mike Loomis

Your Personal Brand Is Your Calling

Mike Loomis is the author of Your Brand is Calling: Build a Personal Brand to Reflect and Connect. He is a strategic partner to bestselling authors, non-profits, and publishers, helping them develop compelling and authentic brands.
Mike Loomis is the author of Your Brand is Calling: Build a Personal Brand to Reflect and Connect. He is a strategic partner to bestselling authors, non-profits, and publishers, helping them develop compelling and authentic brands.
00:00 29:37

Show Notes:12. Mike Loomis — Your Personal Brand Is the Public Expression of Your Calling

Mike has one of the best definitions of branding I’ve encountered:

Your brand is the public expression of your calling.

Mike is an expert in personal branding. His passion is helping authors embrace their calling and position themselves in a crowded market. You’ll find Mike to be not only encouraging and insightful but also authentic, compassionate, and wise.

We cover a wide range of topics: from finding your brand, to understanding positioning, from the danger of comparison, to writing better book proposals.

Here is one of my favorite quotes from Mike’s book, Your Brand Is Calling:

To launch a brand that truly connects, we must be willing to agree with the saying, “Everything popular is wrong.” Let’s ponder this simple statement. What do current trends have to do with your unique calling? If something is popular, there’s usually an unhealthy aspect about it. This can lead to comparison, fear of missing out, and distraction from belief in your calling.

Comparison is a dream-killer. Hopping on social media band-wagons is exhausting, and all the talk of ‘building your platform’ can be toxic to developing your own dream.

If your calling requires 10,000 Facebook fans – it’s not your true calling. Focus on those you’re called to reach, and tune out the popular and enticing trends.

Lead with your voice and ignore the noise.

  • There have been intense negotiations in my house about getting a new dog. I have been arguing that we wait till summer… so we got one in last week. Charlotte got Lucy for her seventh birthday this weekend.
  • Couldn’t help digging through the folder of the letters with Ernest Hemingway. One that he wrote from Paris in the 20s and the other from Cuba in the 50s. Both are the original copies.
  • Caught the train to New Haven to spend the day digging through their archive of Dead Sea Scroll papers.
  • Quick trip to New York for a work project and I got to bring an assistant. We got to stay at the Algonquin Hotel, famous for its twentieth century literary round table (Fitzgerald, Ross, Parker…). We also snuck in dinner and a show at the Met Opera. Still confetti on the streets near Time Square.
  • Survival firestarter kit received for Christmas. He’s already got it down. Nice to know we are in good hands.
  • Another Christmas recital in the books. These two worked incredibly hard and gave amazing performances.
  • Another great day on the White river. If you’re crazy enough to fish in the cold, you’ve got the whole thing to yourself.
  • Big thanks to @rwakie for another great day of shooting ducks (teals, mallards, and a Gadwall.) We saw a lot, shot a lot, and managed to hit some. They are beautiful birds.
  • It was cold. It we shot birds. Great fun for a another South Dakota pheasant hunt, this one with my brother and dad. Throw in some nice points and retrieves from Millie and it was a great weekend.
There have been intense negotiations in my house about getting a new dog. I have been arguing that we wait till summer… so we got one in last week. Charlotte got Lucy for her seventh birthday this weekend.
There have been intense negotiations in my house about getting a new dog. I have been arguing that we wait till summer… so we got one in last week. Charlotte got Lucy for her seventh birthday this weekend.
There have been intense negotiations in my house about getting a new dog. I have been arguing that we wait till summer… so we got one in last week. Charlotte got Lucy for her seventh birthday this weekend.
There have been intense negotiations in my house about getting a new dog. I have been arguing that we wait till summer… so we got one in last week. Charlotte got Lucy for her seventh birthday this weekend.
2 weeks ago
View on Instagram |
1/9
Couldn’t help digging through the folder of the letters with Ernest Hemingway. One that he wrote from Paris in the 20s and the other from Cuba in the 50s. Both are the original copies.
Couldn’t help digging through the folder of the letters with Ernest Hemingway. One that he wrote from Paris in the 20s and the other from Cuba in the 50s. Both are the original copies.
Couldn’t help digging through the folder of the letters with Ernest Hemingway. One that he wrote from Paris in the 20s and the other from Cuba in the 50s. Both are the original copies.
2 months ago
View on Instagram |
2/9
Caught the train to New Haven to spend the day digging through their archive of Dead Sea Scroll papers.
Caught the train to New Haven to spend the day digging through their archive of Dead Sea Scroll papers.
Caught the train to New Haven to spend the day digging through their archive of Dead Sea Scroll papers.
Caught the train to New Haven to spend the day digging through their archive of Dead Sea Scroll papers.
Caught the train to New Haven to spend the day digging through their archive of Dead Sea Scroll papers.
Caught the train to New Haven to spend the day digging through their archive of Dead Sea Scroll papers.
Caught the train to New Haven to spend the day digging through their archive of Dead Sea Scroll papers.
Caught the train to New Haven to spend the day digging through their archive of Dead Sea Scroll papers.
Caught the train to New Haven to spend the day digging through their archive of Dead Sea Scroll papers.
Caught the train to New Haven to spend the day digging through their archive of Dead Sea Scroll papers.
2 months ago
View on Instagram |
3/9
Quick trip to New York for a work project and I got to bring an assistant. We got to stay at the Algonquin Hotel, famous for its twentieth century literary round table (Fitzgerald, Ross, Parker…). We also snuck in dinner and a show at the Met Opera. Still confetti on the streets near Time Square.
Quick trip to New York for a work project and I got to bring an assistant. We got to stay at the Algonquin Hotel, famous for its twentieth century literary round table (Fitzgerald, Ross, Parker…). We also snuck in dinner and a show at the Met Opera. Still confetti on the streets near Time Square.
Quick trip to New York for a work project and I got to bring an assistant. We got to stay at the Algonquin Hotel, famous for its twentieth century literary round table (Fitzgerald, Ross, Parker…). We also snuck in dinner and a show at the Met Opera. Still confetti on the streets near Time Square.
Quick trip to New York for a work project and I got to bring an assistant. We got to stay at the Algonquin Hotel, famous for its twentieth century literary round table (Fitzgerald, Ross, Parker…). We also snuck in dinner and a show at the Met Opera. Still confetti on the streets near Time Square.
Quick trip to New York for a work project and I got to bring an assistant. We got to stay at the Algonquin Hotel, famous for its twentieth century literary round table (Fitzgerald, Ross, Parker…). We also snuck in dinner and a show at the Met Opera. Still confetti on the streets near Time Square.
Quick trip to New York for a work project and I got to bring an assistant. We got to stay at the Algonquin Hotel, famous for its twentieth century literary round table (Fitzgerald, Ross, Parker…). We also snuck in dinner and a show at the Met Opera. Still confetti on the streets near Time Square.
Quick trip to New York for a work project and I got to bring an assistant. We got to stay at the Algonquin Hotel, famous for its twentieth century literary round table (Fitzgerald, Ross, Parker…). We also snuck in dinner and a show at the Met Opera. Still confetti on the streets near Time Square.
Quick trip to New York for a work project and I got to bring an assistant. We got to stay at the Algonquin Hotel, famous for its twentieth century literary round table (Fitzgerald, Ross, Parker…). We also snuck in dinner and a show at the Met Opera. Still confetti on the streets near Time Square.
Quick trip to New York for a work project and I got to bring an assistant. We got to stay at the Algonquin Hotel, famous for its twentieth century literary round table (Fitzgerald, Ross, Parker…). We also snuck in dinner and a show at the Met Opera. Still confetti on the streets near Time Square.
2 months ago
View on Instagram |
4/9
Survival firestarter kit received for Christmas. He’s already got it down. Nice to know we are in good hands.
Survival firestarter kit received for Christmas. He’s already got it down. Nice to know we are in good hands.
2 months ago
View on Instagram |
5/9
Another Christmas recital in the books. These two worked incredibly hard and gave amazing performances.
Another Christmas recital in the books. These two worked incredibly hard and gave amazing performances.
Another Christmas recital in the books. These two worked incredibly hard and gave amazing performances.
Another Christmas recital in the books. These two worked incredibly hard and gave amazing performances.
Another Christmas recital in the books. These two worked incredibly hard and gave amazing performances.
2 months ago
View on Instagram |
6/9
Another great day on the White river. If you’re crazy enough to fish in the cold, you’ve got the whole thing to yourself.
Another great day on the White river. If you’re crazy enough to fish in the cold, you’ve got the whole thing to yourself.
Another great day on the White river. If you’re crazy enough to fish in the cold, you’ve got the whole thing to yourself.
Another great day on the White river. If you’re crazy enough to fish in the cold, you’ve got the whole thing to yourself.
Another great day on the White river. If you’re crazy enough to fish in the cold, you’ve got the whole thing to yourself.
Another great day on the White river. If you’re crazy enough to fish in the cold, you’ve got the whole thing to yourself.
3 months ago
View on Instagram |
7/9
Big thanks to @rwakie for another great day of shooting ducks (teals, mallards, and a Gadwall.) We saw a lot, shot a lot, and managed to hit some. They are beautiful birds.
Big thanks to @rwakie for another great day of shooting ducks (teals, mallards, and a Gadwall.) We saw a lot, shot a lot, and managed to hit some. They are beautiful birds.
3 months ago
View on Instagram |
8/9
It was cold. It we shot birds. Great fun for a another South Dakota pheasant hunt, this one with my brother and dad. Throw in some nice points and retrieves from Millie and it was a great weekend.
It was cold. It we shot birds. Great fun for a another South Dakota pheasant hunt, this one with my brother and dad. Throw in some nice points and retrieves from Millie and it was a great weekend.
It was cold. It we shot birds. Great fun for a another South Dakota pheasant hunt, this one with my brother and dad. Throw in some nice points and retrieves from Millie and it was a great weekend.
It was cold. It we shot birds. Great fun for a another South Dakota pheasant hunt, this one with my brother and dad. Throw in some nice points and retrieves from Millie and it was a great weekend.
4 months ago
View on Instagram |
9/9

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