Episode 12

Mike Loomis

Your Personal Brand Is Your Calling

Mike Loomis is the author of Your Brand is Calling: Build a Personal Brand to Reflect and Connect. He is a strategic partner to bestselling authors, non-profits, and publishers, helping them develop compelling and authentic brands.
Mike Loomis is the author of Your Brand is Calling: Build a Personal Brand to Reflect and Connect. He is a strategic partner to bestselling authors, non-profits, and publishers, helping them develop compelling and authentic brands.
00:00 29:37

Show Notes:12. Mike Loomis — Your Personal Brand Is the Public Expression of Your Calling

Mike has one of the best definitions of branding I’ve encountered:

Your brand is the public expression of your calling.

Mike is an expert in personal branding. His passion is helping authors embrace their calling and position themselves in a crowded market. You’ll find Mike to be not only encouraging and insightful but also authentic, compassionate, and wise.

We cover a wide range of topics: from finding your brand, to understanding positioning, from the danger of comparison, to writing better book proposals.

Here is one of my favorite quotes from Mike’s book, Your Brand Is Calling:

To launch a brand that truly connects, we must be willing to agree with the saying, “Everything popular is wrong.” Let’s ponder this simple statement. What do current trends have to do with your unique calling? If something is popular, there’s usually an unhealthy aspect about it. This can lead to comparison, fear of missing out, and distraction from belief in your calling.

Comparison is a dream-killer. Hopping on social media band-wagons is exhausting, and all the talk of ‘building your platform’ can be toxic to developing your own dream.

If your calling requires 10,000 Facebook fans – it’s not your true calling. Focus on those you’re called to reach, and tune out the popular and enticing trends.

Lead with your voice and ignore the noise.

We came, we ate, we lost. #rallyhat
We came, we ate, we lost. #rallyhat
We came, we ate, we lost. #rallyhat
We came, we ate, we lost. #rallyhat
1 month ago
View on Instagram |
1/9
Great 4th of July. Stockton Lake needs dolphins.
Great 4th of July. Stockton Lake needs dolphins.
2 months ago
View on Instagram |
2/9
Anchor down and fireworks above. A good night.
Anchor down and fireworks above. A good night.
2 months ago
View on Instagram |
3/9
Doesn’t get much better. Waiting for the fireworks.
Doesn’t get much better. Waiting for the fireworks.
2 months ago
View on Instagram |
4/9
More filming for Bible Engagement Project.
More filming for Bible Engagement Project.
2 months ago
View on Instagram |
5/9
Clean that boat.
Clean that boat.
2 months ago
View on Instagram |
6/9
It wouldn’t be a trip without books. Most dads have enough sense to bring home toys. But my kids get used books. I found a kids book about a horse named Smokey and the author’s first name was Will. How do you pass that up?
It wouldn’t be a trip without books. Most dads have enough sense to bring home toys. But my kids get used books. I found a kids book about a horse named Smokey and the author’s first name was Will. How do you pass that up?
It wouldn’t be a trip without books. Most dads have enough sense to bring home toys. But my kids get used books. I found a kids book about a horse named Smokey and the author’s first name was Will. How do you pass that up?
It wouldn’t be a trip without books. Most dads have enough sense to bring home toys. But my kids get used books. I found a kids book about a horse named Smokey and the author’s first name was Will. How do you pass that up?
It wouldn’t be a trip without books. Most dads have enough sense to bring home toys. But my kids get used books. I found a kids book about a horse named Smokey and the author’s first name was Will. How do you pass that up?
2 months ago
View on Instagram |
7/9
GMA posted the interview on their website and YouTube. If you didn’t get a chance to watch it, check the link in my bio.
GMA posted the interview on their website and YouTube. If you didn’t get a chance to watch it, check the link in my bio.
2 months ago
View on Instagram |
8/9
Well, it’s recorded. Should air over the noon hour central. Great experience. And so grateful to GMA and God for the opportunity.
Well, it’s recorded. Should air over the noon hour central. Great experience. And so grateful to GMA and God for the opportunity.
Well, it’s recorded. Should air over the noon hour central. Great experience. And so grateful to GMA and God for the opportunity.
2 months ago
View on Instagram |
9/9

Pin It on Pinterest