Show Notes:12. Mike Loomis — Your Personal Brand Is the Public Expression of Your Calling
Mike has one of the best definitions of branding I’ve encountered:
Your brand is the public expression of your calling.
Mike is an expert in personal branding. His passion is helping authors embrace their calling and position themselves in a crowded market. You’ll find Mike to be not only encouraging and insightful but also authentic, compassionate, and wise.
We cover a wide range of topics: from finding your brand, to understanding positioning, from the danger of comparison, to writing better book proposals.
Here is one of my favorite quotes from Mike’s book, Your Brand Is Calling:
To launch a brand that truly connects, we must be willing to agree with the saying, “Everything popular is wrong.” Let’s ponder this simple statement. What do current trends have to do with your unique calling? If something is popular, there’s usually an unhealthy aspect about it. This can lead to comparison, fear of missing out, and distraction from belief in your calling.
Comparison is a dream-killer. Hopping on social media band-wagons is exhausting, and all the talk of ‘building your platform’ can be toxic to developing your own dream.
If your calling requires 10,000 Facebook fans – it’s not your true calling. Focus on those you’re called to reach, and tune out the popular and enticing trends.
Lead with your voice and ignore the noise.