Episode 12

Mike Loomis

Your Personal Brand Is Your Calling

Mike Loomis is the author of Your Brand is Calling: Build a Personal Brand to Reflect and Connect. He is a strategic partner to bestselling authors, non-profits, and publishers, helping them develop compelling and authentic brands.
Mike Loomis is the author of Your Brand is Calling: Build a Personal Brand to Reflect and Connect. He is a strategic partner to bestselling authors, non-profits, and publishers, helping them develop compelling and authentic brands.
00:00 29:37

Show Notes:12. Mike Loomis — Your Personal Brand Is the Public Expression of Your Calling

Mike has one of the best definitions of branding I’ve encountered:

Your brand is the public expression of your calling.

Mike is an expert in personal branding. His passion is helping authors embrace their calling and position themselves in a crowded market. You’ll find Mike to be not only encouraging and insightful but also authentic, compassionate, and wise.

We cover a wide range of topics: from finding your brand, to understanding positioning, from the danger of comparison, to writing better book proposals.

Here is one of my favorite quotes from Mike’s book, Your Brand Is Calling:

To launch a brand that truly connects, we must be willing to agree with the saying, “Everything popular is wrong.” Let’s ponder this simple statement. What do current trends have to do with your unique calling? If something is popular, there’s usually an unhealthy aspect about it. This can lead to comparison, fear of missing out, and distraction from belief in your calling.

Comparison is a dream-killer. Hopping on social media band-wagons is exhausting, and all the talk of ‘building your platform’ can be toxic to developing your own dream.

If your calling requires 10,000 Facebook fans – it’s not your true calling. Focus on those you’re called to reach, and tune out the popular and enticing trends.

Lead with your voice and ignore the noise.

Host: Chase Replogle

Follow: Instagram | Facebook | Twitter

Author's Books

  • My cousin Ben coming through with some amazing drone shots.
  • It's been more than a year and a half since The 5 Masculine Instincts came out. I'm continually grateful for people who continue to purchase and share the book. It's still ranking in the Christian Men and Church Leadership categories. This fall, I'm speaking at several men's events and always walk away from them feeling encouraged and optimistic about Christian men. There are far more godly men faithfully serving than the headlines care to share. There is still plenty of challenges facing men today, but I'm believing that the call of Christ is becoming clearer and I want to keep playing a small humble part in it however I can.
  • Link in Bio This week our family launched a new podcast called Let's Talk Bible. As I'm preaching through the Gospel of Luke, we're having discussions about each passage, its background, and its meaning. It's been a lot of fun. They are smart, articulate, and clever. Many of the segments were their ideas. We wanted to make a podcast that families could listen to together and all learn. I think we underestimate what kids are capable of, and so we've not dumbed anything down. I want to aim high when it comes to teaching my kids scripture. Hope your family enjoys it. Maybe share it with a family you know too.
  • For the past couple of years, I’ve been working on a book about Jesus’s words of offense. There is a famous piece of graffiti from Rome that is believed to be the oldest depiction of Jesus’s crucifixion. It was scratched into a plaster wall, and meant to mock Christians. It depicts a Christian lifting his hand to worship a man with the head of a donkey being crucified. It is Christ. It’s a strange thing to hang on your wall but it’s a reminder to me that this message of hope is still for many a message of foolishness and offense. Why if Christ’s first disciples were mocked like this do we expect cultural approval and influence. We must write and speak what is true, even when it is not received. God help us do that.
  • More Dead Sea scrolls. 1955 publication with photo prints from Hebrew University. Sukenik was the first person realize what the Dead Sea scrolls were.
  • One of the pieces of advice I give to people wanting to read more, is find something you like, and read everything about it. I love finding an author, I like and reading everything they’ve written. My current obsession is all things discovery of the Dead Sea Scrolls. It is a remarkable story which I knew only a little bit about. I love tracking down used books; most of these are first hand, accounts of discovering or purchasing or translating the scrolls. I’m sure you’ll see me wring about it sometime soon.
  • It turned out to be a good decision to go with dad to the grocery store.
My cousin Ben coming through with some amazing drone shots.
My cousin Ben coming through with some amazing drone shots.
My cousin Ben coming through with some amazing drone shots.
@thepastorwriter
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My cousin Ben coming through with some amazing drone shots.
1 week ago
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1/8
@thepastorwriter
@thepastorwriter
•
Follow
2 weeks ago
View on Instagram |
2/8
It's been more than a year and a half since The 5 Masculine Instincts came out. I'm continually grateful for people who continue to purchase and share the book. It's still ranking in the Christian Men and Church Leadership categories. This fall, I'm speaking at several men's events and always walk away from them feeling encouraged and optimistic about Christian men. There are far more godly men faithfully serving than the headlines care to share. There is still plenty of challenges facing men today, but I'm believing that the call of Christ is becoming clearer and I want to keep playing a small humble part in it however I can.
It's been more than a year and a half since The 5 Masculine Instincts came out. I'm continually grateful for people who continue to purchase and share the book. It's still ranking in the Christian Men and Church Leadership categories. This fall, I'm speaking at several men's events and always walk away from them feeling encouraged and optimistic about Christian men. There are far more godly men faithfully serving than the headlines care to share. There is still plenty of challenges facing men today, but I'm believing that the call of Christ is becoming clearer and I want to keep playing a small humble part in it however I can.
@thepastorwriter
@thepastorwriter
•
Follow
It's been more than a year and a half since The 5 Masculine Instincts came out. I'm continually grateful for people who continue to purchase and share the book. It's still ranking in the Christian Men and Church Leadership categories. This fall, I'm speaking at several men's events and always walk away from them feeling encouraged and optimistic about Christian men. There are far more godly men faithfully serving than the headlines care to share. There is still plenty of challenges facing men today, but I'm believing that the call of Christ is becoming clearer and I want to keep playing a small humble part in it however I can.
2 weeks ago
View on Instagram |
3/8
Link in Bio This week our family launched a new podcast called Let's Talk Bible. As I'm preaching through the Gospel of Luke, we're having discussions about each passage, its background, and its meaning. It's been a lot of fun. They are smart, articulate, and clever. Many of the segments were their ideas. We wanted to make a podcast that families could listen to together and all learn. I think we underestimate what kids are capable of, and so we've not dumbed anything down. I want to aim high when it comes to teaching my kids scripture. Hope your family enjoys it. Maybe share it with a family you know too.
@thepastorwriter
@thepastorwriter
•
Follow
Link in Bio This week our family launched a new podcast called Let's Talk Bible. As I'm preaching through the Gospel of Luke, we're having discussions about each passage, its background, and its meaning. It's been a lot of fun. They are smart, articulate, and clever. Many of the segments were their ideas. We wanted to make a podcast that families could listen to together and all learn. I think we underestimate what kids are capable of, and so we've not dumbed anything down. I want to aim high when it comes to teaching my kids scripture. Hope your family enjoys it. Maybe share it with a family you know too.
2 weeks ago
View on Instagram |
4/8
For the past couple of years, I’ve been working on a book about Jesus’s words of offense. There is a famous piece of graffiti from Rome that is believed to be the oldest depiction of Jesus’s crucifixion. It was scratched into a plaster wall, and meant to mock Christians. It depicts a Christian lifting his hand to worship a man with the head of a donkey being crucified. It is Christ. It’s a strange thing to hang on your wall but it’s a reminder to me that this message of hope is still for many a message of foolishness and offense. Why if Christ’s first disciples were mocked like this do we expect cultural approval and influence. We must write and speak what is true, even when it is not received. God help us do that.
@thepastorwriter
@thepastorwriter
•
Follow
For the past couple of years, I’ve been working on a book about Jesus’s words of offense. There is a famous piece of graffiti from Rome that is believed to be the oldest depiction of Jesus’s crucifixion. It was scratched into a plaster wall, and meant to mock Christians. It depicts a Christian lifting his hand to worship a man with the head of a donkey being crucified. It is Christ. It’s a strange thing to hang on your wall but it’s a reminder to me that this message of hope is still for many a message of foolishness and offense. Why if Christ’s first disciples were mocked like this do we expect cultural approval and influence. We must write and speak what is true, even when it is not received. God help us do that.
1 month ago
View on Instagram |
5/8
More Dead Sea scrolls. 1955 publication with photo prints from Hebrew University. Sukenik was the first person realize what the Dead Sea scrolls were.
More Dead Sea scrolls. 1955 publication with photo prints from Hebrew University. Sukenik was the first person realize what the Dead Sea scrolls were.
@thepastorwriter
@thepastorwriter
•
Follow
More Dead Sea scrolls. 1955 publication with photo prints from Hebrew University. Sukenik was the first person realize what the Dead Sea scrolls were.
1 month ago
View on Instagram |
6/8
One of the pieces of advice I give to people wanting to read more, is find something you like, and read everything about it. I love finding an author, I like and reading everything they’ve written. My current obsession is all things discovery of the Dead Sea Scrolls. It is a remarkable story which I knew only a little bit about. I love tracking down used books; most of these are first hand, accounts of discovering or purchasing or translating the scrolls. I’m sure you’ll see me wring about it sometime soon.
One of the pieces of advice I give to people wanting to read more, is find something you like, and read everything about it. I love finding an author, I like and reading everything they’ve written. My current obsession is all things discovery of the Dead Sea Scrolls. It is a remarkable story which I knew only a little bit about. I love tracking down used books; most of these are first hand, accounts of discovering or purchasing or translating the scrolls. I’m sure you’ll see me wring about it sometime soon.
One of the pieces of advice I give to people wanting to read more, is find something you like, and read everything about it. I love finding an author, I like and reading everything they’ve written. My current obsession is all things discovery of the Dead Sea Scrolls. It is a remarkable story which I knew only a little bit about. I love tracking down used books; most of these are first hand, accounts of discovering or purchasing or translating the scrolls. I’m sure you’ll see me wring about it sometime soon.
@thepastorwriter
@thepastorwriter
•
Follow
One of the pieces of advice I give to people wanting to read more, is find something you like, and read everything about it. I love finding an author, I like and reading everything they’ve written. My current obsession is all things discovery of the Dead Sea Scrolls. It is a remarkable story which I knew only a little bit about. I love tracking down used books; most of these are first hand, accounts of discovering or purchasing or translating the scrolls. I’m sure you’ll see me wring about it sometime soon.
1 month ago
View on Instagram |
7/8
It turned out to be a good decision to go with dad to the grocery store.
@thepastorwriter
@thepastorwriter
•
Follow
It turned out to be a good decision to go with dad to the grocery store.
2 months ago
View on Instagram |
8/8

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